Connecting Google Local Services Ads
Link your Google Ads account so FirstQuote can answer your Local Services Ads leads.
Google Local Services Ads (LSA) connects a little differently than Yelp or Thumbtack — instead of signing in, you approve a link request inside your own Google Ads account. It takes two short steps.
Before you start
You'll need your Google Ads customer ID — the 10-digit number at the top of your Google Ads screen, like 123-456-7890.
Step 1: Send the link request
- Go to the Businesses page, click + Add integration, then Connect Google LSA.
- Enter your Google Ads customer ID and click Send link request.
FirstQuote asks Google to connect your account. You'll see: "Link request sent. Now accept it in your Google Ads account."
Step 2: Approve it in Google Ads
- Open your Google Ads account.
- Accept the pending link request from FirstQuote. (In Google Ads, link requests live under your account's settings — look for an invitation from FirstQuote.)
- Come back to FirstQuote and click I've accepted.
If you click I've accepted before Google has recorded your approval, you'll see "We don't see your approval yet" — give it a minute and try again.
Once connected, you'll see "Your Google Local Services Ads account is connected. New leads will start showing up in your inbox within a few minutes."
How LSA leads arrive
FirstQuote checks your LSA account for new message leads every few minutes, so an LSA lead can take a few minutes longer to appear than a Yelp or Thumbtack lead. From there it works the same: instant reply, full conversation in your inbox, and a text or email to you when it matters. Phone-call leads ring your phone as usual — FirstQuote handles the message leads.
Good to know
- Entered the wrong customer ID? Just submit the form again with the right one.
- The Auto-reply toggle on the Businesses page works the same as every other platform.
- If the connection ever breaks (for example, the link is removed in Google Ads), the row shows Reconnect needed — the connect page will walk you through linking again.